Toxic Score Challenge Playbook
Toxic Score is our most infamous lab. Here how we package it into repeatable community challenges that spike runs, shares, and credit purchases.
Lock the storyline
Toxic Score works because the question is simple: ow toxic is your chat, brand, or relationship? ?Each challenge picks a theme oworker edition, holiday dinner, esports trash talk. The theme informs the ShareCopy and the leaderboard subtitle so every screenshot feels part of the same season.
Design the entry mechanic
Participants run /toxic/ and drop their screenshot in Discord or Threads with a branded hashtag. We give them a ShareCopy snippet plus a QR sticker. Each entry must include the timestamp and heat score, which discourages Photoshop trolls.
Moderate with filters and badges
The lab already filters slurs, but we add extra keyword rules for each theme. Entries that pass moderation get a erified chaos ?badge overlay before they hit the public gallery. If an output crosses the line, we swap in a fallback message ( oxic Detector Overloaded ? so the player still has something to post.
Reward the best runs
Daily winners receive +5 credits and a mention on the homepage ticker. Weekly champions earn a Villain Story cameo or Tattoo Prophecy slot. Credits go straight to their client ID via our purchase webhook, no manual fulfillment required.
Leverage creators
We seed early scores with mid-tier creators who love messy content. Provide them with exclusive ShareCopy lines and a private leaderboard slice. When fans see their favorite streamer score a 97/100, they flock to beat it.
Sponsor the finale
Brands love the Toxic Score energy. Offer a finale slot where the sponsor awards merch or gift cards to the most creative captions. Integrate their logo into the iral orb ?ad spot so the challenge page still looks native.
Further reading