Share Copy Hooks That Keep AI Test Cards Circulating
Screenshots only travel when the caption does half the work. Learn the hook formulas we use inside every ShareCopy module so AI cards land on TikTok, Instagram, Discord, and Reddit with zero friction.
1. Treat every share like a trailer
The job of share copy is not to explain the entire lab. It is to tease the next experiment. We split copy into three interchangeable parts: Hook, Prompt, Dare. For example, on Roast Master the hook is "AI roasted me harder than my ex", the prompt is "Drop a name below", and the dare is "I bet you cannot beat 89%". When creators paste that caption the comments fill with new inputs automatically.
2. Build a library per mood
Inside share-copy.js we store dozens of hooks grouped by lab type (chaos, romance, lore, creator mode). Each entry keeps the sentence structure short, emoji free, and ready for translation. Maintaining the library lets us refresh copy during big cultural moments without shipping new builds. When a slang term trends we add it to one or two hooks and watch share rates climb.
3. Match platforms with specific outcomes
TikTok wants curiosity loops. Discord wants private jokes. Reddit wants proof. That is why the Share modal on every lab lists five destinations and tailors text accordingly:
- TikTok: "AI said my aura is microwave blue. Screenshot yours."
- Instagram: "Swipe to see the chaos ranking we pulled for @name."
- Twitter: "Posting my Toxic Score because therapy is expensive."
- Discord: "New Edge-Lord Index dropped. Roast me in #memes."
- Copy Link: Minimal text plus UTM parameters so we can track shares inside analytics.
4. Rotate scarcity and social proof
We usually include one scarcity phrase and one proof phrase in every caption. Scarcity might be "Only 5 free runs left today" or "Sharing reloads your credits". Proof might be "48K runs this morning" or "Trending on Discord". The combination makes readers feel late without sounding spammy.
5. Give creators ready-made comment prompts
Comment prompts keep a post alive once the original screenshot falls out of the feed. Great prompts include:
- "What label did you get?"
- "Tag the person with the higher chaos score."
- "Paste their worst text and I will run Crush Analyzer on it."
We bake these prompts into the workflow by showing them below the Share modal. Creators see them right when they need to write a caption.
6. Load your blog with evergreen examples
This article doubles as a swipe file. Take the hooks above, remix them for Flirt Spark or Apology VFX, and keep testing. Publishing these breakdowns on `/blog/` not only drives SEO traffic, it also gives creators confidence that we are invested in their success.
Further reading