Running Community Tournaments for AI Labs
Turn passive fans into producers by hosting bracket-style events. Here our playbook for planning, staffing, and rewarding community tournaments.
Pick a format that matches the lab
Villain Story works as a single-elimination roast-off, while Tattoo Prophecy thrives in est of 3 ?showdowns. Define how many entries you need, how long each round lasts, and whether voting happens inside Discord, Threads, or a custom page.
Lock logistics before announcing
Create a Notion brief with timeline, hosts, judges, prize pool, and support contacts. Sync it with our incident runbook so on-call eng knows when traffic spikes will hit. Nothing kills hype faster than a e e rescheduling ?post.
Automate submissions
Players submit via a form that captures client ID + screenshot URL. A Discord bot posts each entry to a private mod channel for quick vetting. Approved entries get a tournament badge in the leaderboard table.
Reward participation with credits and clout
Everyone who submits earns +3 credits (auto-applied). Winners receive badge overlays, a spotlight on the homepage ticker, and larger credit packs. This keeps the economy intact while still celebrating champions.
Stream the finals
The last rounds go live on Twitch or TikTok. Hosts narrate the cards, drop ShareCopy in chat, and remind viewers to screenshot their reactions. Streaming turns a small event into a giant marketing moment.
Publish the recap
Within 24 hours we post a recap blog and send it to the newsletter. Include stats (runs, credits issued, top referrer) and embed the best cards. Recaps help sponsors understand the impact and convince them to back the next tournament.