Running Creator Collabs for AI Viral Labs
Organic traffic is great, but collaborations with mid-tier creators will 3x your lab runs overnight. Here is the outreach script, revenue model, and reporting process we follow.
1. Build a shortlist based on rituals
Look for creators who already run polls, Q&As, or confessionals. We track TikTokers who post "rate my" games and DM them a Loom demo linking to Toxic Score or Villain Story. Show them a card with their name on it. Custom previews close deals.
2. Offer a simple rev split
Until paid packs return we reward creators with bonus credits plus future revenue share. When monetization is active we structure a 30% net share on incremental purchases tied to their `share_id`. Tracking is easy because `/api/share` already logs UTM parameters. Pay out monthly via Stripe or PayPal once the account is approved.
3. Deliver a creative brief that respects their style
Our briefs include:
- One hook line (example: "This AI roasted my best friend")
- One required CTA ("Screenshot your score and tag me")
- Three optional labs to showcase (Toxic, Crush Match, Edge-Lord)
- Link to `assets/share/creator-pack.zip` with PNG overlays and QR codes
We also share recommended hashtags pulled from our prompt guide so creators do not have to guess.
4. Align on measurement before posts go live
Inside `/share-cache/share-events.log` we can filter by creator-specific UTM values. Weekly we send them a report showing runs, top labs, and credit redemptions. Transparency drives retention because creators see exactly how their audience reacted.
5. Give them product influence
Nothing builds loyalty like letting a creator co-design a lab variation. We often spin up limited sliders (for example "Creator X Chaos Pack") by tweaking prompt pools in `/content/*.js`. Their fans feel special and the creator has an evergreen asset to point to.
Further reading