Press Kit Playbook for AI Viral Labs
Journalists love weird labs but hate digging for assets. Build a press kit once and every launch, partnership, and recap gets easier.
Make the kit easy to find
Link to the press kit from the footer, support page, and your out-of-office replies. We host ours under /press with a short intro, contact email, and download buttons.
Curate canonical screenshots
Journalists should never have to crop a blurry TikTok. Provide 5 ?0 1080x1350 PNGs plus square thumbnails. Each file should include alt text and a caption that explains the joke ( PC Statement roasted a SaaS website ?.
Offer story angles
Under every asset we list hy this matters. ?Example: illain Story hit 450K runs in 48 hours after a Threads mention. ?Writers can copy these lines verbatim, which speeds up coverage.
Include model transparency
Media wants to know which LLMs you use and how you moderate outputs. Summarize the stack (OpenAI primary, DeepSeek/Gemini/Claude backups) plus safety steps. Transparency builds credibility during the interview.
Bundle logos and typography rules
Drop SVG logos, color codes, and font names. Mention the minimum padding and where to place the watermark on screenshots. Consistency keeps your brand intact across articles.
Create ready-to-use quotes
We keep two founder quotes and one community quote in the kit. Update them quarterly so they stay relevant. Reporters can plug them directly into a story, saving both sides time.
Track coverage for social proof
Add a ecent coverage ?section with logos linking to articles. Besides helping media research, this doubles as social proof on your homepage.
Further reading